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What is rendering and where did it come from?

A 3D rendering in its basic form is an image comprised of “frames” that indicate that the image is 3D. A rendering creates the image or CG artist that makes individual models, places them into a computer program then “renders” space. This space comprises lighting techniques and material techniques that are unique to the knowledge of the rendering artist. Many rendering artists have noticeable styles. 

Rendering of the Utah Teapot | Lauren Ashley Design | Twinmotion

The most famous example of a photorealistic rendering is called the Utah Teapot. In 1975, Utah Ph.D. researcher Martin Newell was experimenting with a new form of CAD. Throughout this research, he developed models to create and transform into a 3D photorealistic image. At first, he made simple shapes, including the donut and chess pieces, but he became stuck at the next hurdle at home. When speaking about his dilemma with his wife, Sandra, she suggested he design a teapot. So, he did. To this day, it has become a pinnacle for computer-aided designers.

3D Rendering
Lauren Ashley Design | Kitchen Rendering | Edesign Platform

There is no industry standard when it comes to interior design visualization. That being said, particular programs render better than others. But it’s crucial to find the program that works best for your company and your workflow. 

Everyone has a personal preference; just find yours. 

When it comes to interior visualization, there are two categories of software Modeling software and Rendering software. The difference between the two simply comes down to the order of action. While both are part of the CAD world, one of them (such as SketchUp) is design software that allows you to build the geometry, set up the camera, and add detail. The other is the rendering software (such as; Twinmotion or Edesign Platform), where the texture and lighting are added to increase photorealistic Rendering. 


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About

Lauren Brantley, Lauren Ashley Design

Lauren started her career as an e-designer in college. She transitioned her company into a DVA services business, assisting other designers, architects, and contractors quickly growing a strong clientele. Her heart’s passion is rendering but what makes her DVA business different is marketing strategies. Lauren truly believes in the power of marketing your business as a DVA or interior designer is the way to success.
 
Over recent years, Lauren has become proficient in graphic design tools like Canva and Photoshop and she is ready to share what she has learned with you! She uses these tools daily in her life as a DVA, with her design clients and her personal projects. Helping you build a professional visual presentation to stand apart from the rest is what she lives for. 

Lauren holds a Bachelors’s Degree in Interior Design, a Master’s Degree in Visual Communication Design, and beginning her Ph.D. in Strategic Media this summer. With over 5 years under her belt in the E-design industry, she knows what it takes for your graphics and designs to catch the eye of your ideal client. Contact her today for questions or 1:1 training

May 20, 2021

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