Why use Canva? How Canva Can Benefit Your Interior Design Business?

April 4, 2022

woman wearing sweater using laptop
Photo by Ron Lach on Pexels.com

Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

I’ve mentioned in several previous blog posts and content throughout social media that Canva is one of my favorite tools. However, I have never done an in-depth look as to why I use it, why you should, and how you can utilize it as an interior designer. Today we will remedy that!

Let’s Get Started!

macbook air displaying facebook page
Photo by Ron Lach on Pexels.com

So Why Canva?

I was first introduced to Canva in Interior Design school back in 2015 by one of my fellow students. None of us had any idea what it was at the time. We were working on creating logos and websites for our portfolios and were amazed at how simple Canva made it for us to complete this task. As time went on I continued to utilize Canva for my resume, social media content, and eventual online interior design business. Now it has been around 7 years (Funny I have known about Canva almost as long as I’ve known my husband 🤣)

As an interior designer, it’s important to make a lasting impression. Not just in someone’s home but with our documents, blog posts, and social media content. How do we do that? Graphic Design. This is not something we learn in interior design school. Canva allows for easy access to graphic design elements, themes, and curated photos that make the graphic design and marketing process easy!


“Why not do something so that people with no design experience can design very easily without any knowledge of designing software?”

— Melanie Perkins , CEO/Co-Founder of Canva

The mission of Canva has always been to make design more accessible to those who either don’t have the time to learn new software or the means to pay for expensive software like adobe suite. Their mission and dedication, align so well with my passion to teach other designers how to present their designs more effectively that the choice of using Canva as my tool to do is a no-brainer.

How Can You Use Canva As an Interior Designer?

Now let’s go over just a few of the amazing projects you can create within Canva for your interior design business!

Client Onboarding Best Practices

When the client connects with you, the designer, the following are the first three ways they would have connected with you :

  • Found you via social media or website
  • Filled out your questionnaire on your website
  • Received your welcome guide via email
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Knowing how to brand your content cohesively is not something taught in interior design school. Learning the key principles of graphic design will ensure that your documents, website, and social media will present a well-thought-out brand to your potential clients helping turn them into paying clients.

How you onboard your new customers set the tone for your ongoing relationship with them. It also increases customer lifetime value (LTV), reduces churn, and turns new users into raving fans.

If that isn’t enough for you to see value in the process, here are a few facts that prove the importance of onboarding.

  • Most revenue comes from existing customers.
  • Happy customers can become your top referral sources.
  • Customer retention can lower acquisition costs and increase revenue.

In other words, user onboarding is imperative to customer retention and, in turn, your business growth.

Source: Hubspot

Part of your onboarding process as an interior designer will be welcome documents. This document or multiple documents includes everything you need to set up your client for success, including a team introduction, information about what they can expect, potential pricing, values, and next steps.

Utilizing Canva to create your welcome documents will allow you to easily stay on brand and communicate to your target audience. You can even transform your welcome guide into a landing page!


Personalize Your CRM

Do you use Dubsado?? Have you found it hard to create a beautiful questionnaire or proposal? Canva is an easy tool that enables you to create ready-to-use templates to implement into your CRM. Dubsado templates are coming soon to the Template Shop so be on the lookout!

I’ve spoken in previous blog post about how Dubsado is my CRM of choice. Dubsado is a powerhouse in client relationship management. Dubsado allows you to stay organized from point a to point b of your client relationship. What do I mean by that? There is this little tool called workflows. Workflows allow you to automate your client processes. You’ll be able to send out questionnaires and forms whenever they are prompted by a task. With Canva and Dubsado you are able to personalize these questionnaires even further with beautiful graphics and visuals customized to the client’s individual project.


Client Design Documents

When you’re using Canva Pro as an interior designer, concept boards are going to be your biggest asset. Visually communicating your ideas to your client is key to interior design. Canva makes that really simple.

The background remover will be your best friend (pro version only). With this, you can easily remove everything you don’t want in the background and just keep the parts you want to keep.   

Below are some examples of concept boards I created all in Canva.

Client Exit Document and Surveys

How you end your client relationship as an interior designer is probably just as important if not more than how it starts. Keeping that line of communication open is essential to have those repeat customers we spoke about earlier. Canva is a great tool where you can create essential surveys and quizzes for your clients to take along the process so they feel heard.


Interested in Learning More?

Are you ready to upscale your business graphics? Do you want to simplify your workflow? Do you want to eliminate unnecessary programs?

Canva can help!

If you didn’t know you could accomplish all that with Canva, you’re probably underutilizing this excellent tool. Find out how you can harness the power of Canva for your interior design business with me!

What will we be covering in the course?

  • Why use Canva?
  • Canva Account Basics
  • Creating Documents
  • Brand Design for Interiors 101
  • Creating a Logo inside of Canva
  • Creating a Brand Kit inside Canva
  • Creating a Mood Board in Canva
  • Creating a Concept Board in Canva
  • Creating Social Media Content
  • Planning out social media using Canva
  • Creating a Gif using Canva
  • Create a Landing Page using Canva
  • Customize your user experience using Canva
  • Customize Dubsado using Canva
  • Generate a QR Code in Canva
  • Add your Typeform Quiz to Canva Document
  • Canva Free vs Canva Pro

You’ll also receive our new exclusive ALL-ACCESS PASS. This is a new program we are running where you will receive exclusive all-access to the template store + Plus courses. Additionally, first access to any new products we will launch. As well as exclusive content coming soon!

If you have any questions regarding the courses, templates, or content within this blog post please reach out to me personally via our contact us page.

I hope you all have a blessed week!

About Me

Lauren Brantley, Lauren Ashley Design

Lauren started her career as an e-designer in college. She transitioned her company into a DVA services business, assisting other designers, architects, and contractors quickly growing a strong clientele. Her heart’s passion is rendering but what makes her DVA business different is marketing strategies. Lauren truly believes in the power of marketing your business as a DVA or interior designer is the way to success.
 
Over recent years, Lauren has become proficient in graphic design tools like Canva and Photoshop and she is ready to share what she has learned with you! She uses these tools daily in her life as a DVA, with her design clients and her personal projects. Helping you build a professional visual presentation to stand apart from the rest is what she lives for. 

Lauren holds a Bachelors’s Degree in Interior Design, a Master’s Degree in Visual Communication Design, and beginning her Ph.D. in Strategic Media this summer. With over 5 years under her belt in the E-design industry, she knows what it takes for your graphics and designs to catch the eye of your ideal client. Contact her today for questions or 1:1 training

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